How Shippers Can Build A Winning Playbook (Lessons From Peyton Manning)

Apr 08, 2025

If you’ve spent more than five minutes in a supply chain meeting lately, you’ve probably played an unintentional game of buzzword bingo. Over the past decade, we’ve cycled through circular logistics, smart logistics, blockchain, autonomous logistics, digital transformation, Industry 4.0, control towers, end-to-end visibility, digital twins — the list goes on.

Now my personal favorites are having their moment: resilience and antifragility.

Resilience is the ability to take a hit and bounce back to normal with minimal chaos. Author Nassim Nicholas Taleb takes it further, defining antifragility as getting stronger from stress and turning disruptions into competitive advantages. These concepts feel especially relevant as supply chain disruptions occur at an unprecedented pace. However, discussions of resilience tend to be more academic than practical.

Don’t misunderstand, I appreciate aspirational concepts. Yet we’re missing the playbook for reaching this end state, as evidenced by Capgemini’s study showing “95% of companies will fail to enable end-to-end resiliency by 2026, and only 20% feel equipped to handle supply chain challenges consistently.”

Let me share a story about preparation meeting opportunity.

Latest Indago Research Report: Revisiting Inbound Logistics

Inbound logistics plays a critical role in supply chain efficiency, cost control, and operational resilience. How would you rate your overall inbound logistics processes? What are your biggest inbound logistics challenges? What actions are you taking to improve your inbound logistics operations?

Download the Report

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